Quarkxpress, Very Much Alive But For How Much Longer
Posted by Andrew Whiteman
QuarkXPress, for so long the dominant force in the page layout arena, now finds itself fighting for survival and under attach by four products all created by Adobe, who look like achieving the same kind of dominance in the creative market that Microsoft have achieved in the general computing market.
The huge advantage that Adobe has in this battle of the DTP giants is that most users and potential users of QuarkXPress will also be users of one or more members of the Adobe Creative Suite: Photoshop, Illustrator and Acrobat. Every time the question of upgrades comes around, there will always be the option, for such users, of upgrading one of their Adobe products to the Adobe Creative Suite rather than just upgrading to the latest version of QuarkXPress.
Many will say that Quark only have themselves to blame for the uphill struggle they now face. It’s almost as if they believed that their position in the marketplace was somehow unassailable. QuarkXPress was for many years way overpriced and lacking in features but it was the only piece of page layout software which could be relied upon to deliver consistent results in the prepress environment.
The fierce rivalry between InDesign and QuarkXPress will probably be good news for users of page layout software. We can expect the rapid addition of cool new features in each new release of the two programs and, hopefully, equally speedy releases of bug fixes.
In response to Adobe’s claims of tight integration between InDesign and other Creative Suite programs, Quark seem to be taking the “If you can’t beat them, join them” attitude. QuarkXPress now allows the importing of files saved in Photoshop’s native .PSD file extension and has a nifty PSD Import palette which allows sophisticated manipulation of elements within the file. Because these changes are shown in the context of the final layout, there may even be an argument for making these changes in QuarkXPress rather than Photoshop.
Will these tactics be enough to guarantee the survival of QuarkXPress? Most designers and publishing professionals see Adobe Creative Suite as the future. However, QuarkXPress is used in lots of different contexts and by users with vastly differing profiles. By responding to the needs of its potential market, Quark can ensure that QuarkXPress stays alive and continues to be recognised as an excellent piece of software.
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